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How To Quantify ROI From Google Adwords

Driving traffic to your website can be seen as one of the most important ways to increase your return on investment from digital marketing. There are plenty of strategies to try and drive up traffic. One of the most popular and if done properly the most cost-effective is running a Google AdWords campaign. Just like any other savvy business owner you are probably thinking to yourself, “That’s great, but what is my ROI?” That’s a solid question, there are many different ways to quantify it. However, let’s take a look at how you can calculate yours and how to increase it.

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Get The Best ROI with Google Adwords

Let’s face it there are plenty of ways to play the AdWords game. There are avenues out there that want you to spend time and money on training so you can leverage AdWords yourself. Or if that isn’t the route you want to go down you can buy one of a dozen different programs to optimize your AdWords campaigns, but these can run anywhere from a few hundred dollars to a few thousand per month. You can also hire a marketing company to build and manage your campaigns. So, what are the best practices for Google AdWords advertising for an auto repair shop?

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AdWords Express vs Professional AdWords Management

The term “AdWords” seems to be popping up everywhere and rightfully so. If executed properly your pay per click ad could get in front of thousands of people, depending on your market. For those that are not familiar with AdWords, the next time you are googling terms like “Mechanic in my area” the listings at the top and side of the search window with the Ad icon near the description - those are pay per click ads or AdWord ads. It will look something like this:

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