We have become very educated consumers. No problem with that, we just want to make sure we are getting the best quality for our money. For me, my routine is to go straight to the reviews after I read the title and look at all the pictures. I’m not alone when it comes to reading and trusting reviews. Over 80 percent of people trust online reviews as much as a recommendation from their friends.
Just think about it, what do you do when you receive mail? For me, it usually ends up in the recycling or shredded. The amount of money that is wasted on paper and postage in the 21st century is insane. In other words, it is time to stop feeding people’s recycling bin. According to DMA, Data & Marketing Association, 121.2 Billion pieces of mail were received in 2017.
The Ratchet & Wrench Conference is an annual conference held by Ratchet & Wrench, a magazine for automotive repair shop owners. This year it will be held on September 20-22, 2018 at The Westin Lombard in Chicago, IL. 2018 will mark the third year that we have sponsored the event and we couldn’t be more excited.
Local search is evolving, the way we optimize for local SEO must evolve with it. Think of when you’re interacting with one of the major AI home systems (Siri, Google Assistant, or Alexa). You might ask “Hey Siri, where is the closest gas station?”- I know I’ve done this countless times when on a long road trip and someone in the car needs a restroom break. Before web search went a bit like this: “Gas Station Lancaster, PA”. You would have searched from your desktop computer with Google’s retro search box.
Call tracking and recording a way to bridge the gap between your online marketing efforts and your offline results. Leverage call tracking to optimize your marketing and determine your return on investment. Call recording can be used for training and to ensure your sales team is closing the leads generated by your marketing.
The tides have shifted making Facebook one of the most crucial places to ensure you have ads placed for your business. However, Facebook is making it increasingly difficult for your content to get in front of prospects organically. So in order for you to turn these prospects into leads, you have to spend money on Facebook ads. The question that we all ask as business owners is: How much ROI will I have when I invest in Facebook ads. That is a loaded question, however, today we will look at how to calculate your ROI.
Driving traffic to your website can be seen as one of the most important ways to increase your return on investment from digital marketing. There are plenty of strategies to try and drive up traffic. One of the most popular and if done properly the most cost-effective is running a Google AdWords campaign. Just like any other savvy business owner you are probably thinking to yourself, “That’s great, but what is my ROI?” That’s a solid question, there are many different ways to quantify it. However, let’s take a look at how you can calculate yours and how to increase it.
Let’s face it there are plenty of ways to play the AdWords game. There are avenues out there that want you to spend time and money on training so you can leverage AdWords yourself. Or if that isn’t the route you want to go down you can buy one of a dozen different programs to optimize your AdWords campaigns, but these can run anywhere from a few hundred dollars to a few thousand per month. You can also hire a marketing company to build and manage your campaigns. So, what are the best practices for Google AdWords advertising for an auto repair shop?