Checking your website's Google Site Speed from time to time is a good idea. Regular updates and changes to content, technology, and algorithms can cause your site speed to plummet. Site speed matters. It's a ranking factor, especially in a mobile-first world. So how does Kukui, Autovitals, and Auto Shop Solutions stack up?
SEM or Search Engine Marketing generally means paid advertising. The opposite of SEO, Search Engine Optimization, which focuses on website traffic from organic, or non-paid sources. Inbound marketing is traditionally a focus on organic website traffic, but even the Inbound leaders like Hubspot acknowledge the place SEM has in online marketing. For it to be low hanging fruit it must be cost-effective, targeted and result in a quantifiable return on investment.
If you are using Demandforce or Kukui for customer follow-up, you may be missing out on some key benefits reviews have for your digital marketing. Platform independent reviews may have lost their Klout. It’s an ever-changing landscape, this means that generating reviews controlled by a third party (Like Demandforce, Kukui, Yelp, Facebook or even Google) have a dynamic value proposition.
There is no website platform (even Kukui) that performs "SEO" out of the box. There is also no way to put "SEM" on cruise control. So, let's dive in and see what you can do to optimize your website and search marketing if your platform is Kukui.
This article could have been written prior to the round table discussion at the 2017 Ratchet & Wrench Conference, but it would have been incomplete. Incomplete because it would have lacked the input from the top shop operators that sat down at the round table discussions. Premature because I needed the input from my peers to complete my take on how revolutionary our industry niche is.
The Ratchet & Wrench Management Conference could be compared to a 20 Group meeting environment. Owners of some of the top auto repair shops in the United States gathered together in one place for two days of collaboration. As I fly home, I ask myself, now what? How can we take what we have learned back to our auto repair shops and apply it? What are the key takeaways, and how do we bring the energy back to our shops?
It's likely that you have heard about SEO and know it is meant to help your business in one way or another.
Getting started with video is easier than ever on YouTube's new app, Director. Hear from Rich Kushner at Swedish Motors regarding his experience. In about an hour we recorded a great video of Rich telling his story of how Swedish Motors, a European and Import car repair and sales facility, was started more than 35 years ago.