Getting started with video is easier than ever on YouTube's new app, Director. Hear from Rich Kushner at Swedish Motors regarding his experience. In about an hour we recorded a great video of Rich telling his story of how Swedish Motors, a European and Import car repair and sales facility, was started more than 35 years ago.
Here's the video using YouTube's Director's "Owner Story" project. By following a guided template video and leveraging the built in editing tools this video was created in less than one hour.
Producing video can be expensive, time consuming and frustrating. Hiring an outside production company can result in much higher quality content than the Director app. But, it can also be demoralizing when the end result does not meet our expectations or accurately represent the culture of the business. The path to creating ongoing video content is easier than ever by leveraging free and inexpensive tools.
Interested in leveraging your existing video content to grow your business? We can help!