Data Use and Privacy

a. Client Data Use

Business Actualization ("Consultant") collects and stores information provided by the Client in the course of delivering Services. This includes but is not limited to business information, marketing performance data, and project-specific insights.

Client data is used to:

Operate, manage, and improve service delivery;

Benchmark marketing and business performance across the Consultant’s portfolio;

Generate internal reports, insights, and recommendations;

Share anonymized aggregate data for educational or marketing purposes (e.g., performance trends, best practices).

All benchmarking or sharing of Client data is done anonymously and without attribution to the Client unless written permission is provided.

b. End Customer Data Use

In the course of delivering marketing and technology services on behalf of the Client, Consultant may collect or handle limited information about the Client’s end customers, including but not limited to names, emails, phone numbers, IP addresses, and behavioral or engagement data.

End customer data is used solely to:

Execute and optimize marketing campaigns (e.g., digital ads, email automation);

Track conversions and campaign attribution;

Analyze customer engagement;

Improve marketing effectiveness on behalf of the Client.

Consultant stores this data securely using commercially reasonable administrative, technical, and physical safeguards. End customer data may be shared with third-party technology partners (such as advertising platforms or analytics tools) only as necessary to fulfill the Services described in this agreement, and only to the extent such third-party partners have adopted

similarly commercially reasonable safeguards to protect such end customer data. Consultant does not sell, lease, or share end customer data for any independent commercial purposes.

c. Data Security and Compliance

Consultant employs industry-standard practices to protect all collected data from unauthorized access, loss, or misuse. These include secure storage systems, access restrictions, and partner compliance standards. While Consultant is not a data processor under formal privacy legislation (e.g., GDPR, CCPA) unless otherwise agreed in writing, it endeavors to comply with best practices relevant to data minimization, purpose limitation, and secure handling.

Client Data Collection and Management

1. What We Collect

 a. Publicly Available Data. We may collect basic business information that is publicly accessible—such as a shop’s name, address, phone number, website URL, and list of services—without any additional permissions.

 b. Private Client Data via Integrations. With your consent, we integrate directly with your systems (such as your Point-of-Sale platform), through which we may collect personally identifiable information (“PII”) about your customers—e.g., name, mailing address, email address, and vehicle details. We also record and store phone-call data when that service is enabled.

 c. Billing and Invoice Data. We store billing-related information—such as invoices, payment records, and any associated PII—within our billing system.

2. How We Store Your Data

 All data—public and private—is securely stored. Phone-call recordings and transcripts are retained in our call tracking system. We employ industry-standard access controls and encryption to protect your data at rest and in transit.

3. How We Use Your Data

 • Recommendations & Strategy. We analyze your data to tailor marketing and operational recommendations, ensuring strategies are optimized for your specific customer base.

 • Ad Targeting. Customer demographic and behavioral information inform campaign audience segments to improve ad relevance and performance.

 • Analytics & Reporting. We provide you with detailed dashboards and reports—drawing on both raw and aggregated data points—to track campaign performance, customer engagement, and return on ad spend.

4. Aggregation & Anonymization

 To benchmark industry trends and demonstrate the impact of our services, we may aggregate and anonymize data across multiple clients. In these cases, individual customer identities are stripped out so that no PII is shared. We may also share select anonymized or pseudonymized case studies (with your permission) that illustrate how our services have driven results for your business.

5. Updates

We may update these policies from time to time in order to reflect, for example, changes to our

practices or for other operational, legal or regulatory reasons.

6. Questions

If you have questions regarding these policies or how we collect and use information and data,

please reach out to us. 

At www.businessactualization.com, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by www.businessactualization.com and how it is used. 

Log Files

Like many other Web sites, www.businessactualization.com makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable. 

Cookies and Web Beacons 

www.businessactualization.com does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser. 

DoubleClick DART Cookie 

.:: Google, as a third party vendor, uses cookies to serve ads on www.businessactualization.com.

.:: Google's use of the DART cookie enables it to serve ads to users based on their visit to www.businessactualization.com and other sites on the Internet. 

.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - http://www.google.com/privacy_ads.html 

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include ....

Google Adsense

Mobile Phone Numbers

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

These third-party ad servers or ad networks use technology to the advertisements and links that appear on www.businessactualization.com send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. 

www.businessactualization.com has no access to or control over these cookies that are used by third-party advertisers. 

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. www.businessactualization.com's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. 

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.